Improving Mac Baren's web presence
Tobacco Company's website
Custom content management system
Ruby on Rails
The Challenge Mac Baren is a highly distinguished tobacco company. They needed a website that would both resonate with their branding and enable the maintenance of a wide range of products. It was an exquisite and challenging project.
The Solution In order to follow Mac Baren's special requirements, we created a completely new content management system. It is based on Ruby on Rails and enables creating content by Drag & Drop technology, building on existing predefined components. We collaborated with Integer who provided the graphics and project management to ensure maximum success.