Small business' web presence. Importance & benefits
Clutch 2015 Digital Marketing Survey: small businesses need to improve their web presence. Over 25% of Small Businesses do not have a website.
Recently, Clutch, a DC-based analyst company, published a survey on how small businesses are adopting digital marketing. The main purpose of the survey was to check the digital marketing awareness among small businesses and their presence in the online world.
As the core of our software house business is to create websites and mobile applications, we found the survey highly interesting: the study reveals that small businesses need to improve their web presence.
Let us mention some of the facts:
The Importance of small business' web presence
The results came up with the conclusion that more than a quarter (26%) of small businesses do not have a website:
10% of them claim that they're "unlikely" to have one in the near future, whereas 9% is thinking about building a website.
Small business - mobile presence:
Among the 74% of small businesses that claim to have a website only 56% have a mobile-friendly design.
In the group of 31% respondents with not user-friendly mobile websites, 17% are interested in making their website responsive whereas 10% said that they're "unlikely" to want one.
Small business - website vs. mobile app:
In the group of 74% small businesses with a website, only 15% have a mobile application.
Among businesses that do not have a mobile app, 18% is planning to create one in the future, whereas 40% is not interested in creating it at all.
Benefits of creating a web presence for a small business
The survey clearly shows that a fair amount of small business still doesn't take advantage of the digital marketing and the possibilities connected with the web presence. Having a website in the digital era, in most cases, significantly influences business prosperity. On the other hand, customers also lose profits because they miss the opportunity of reaching services they need. Lack of information badly affects business operations, both for service providers and for final beneficiaries. This is why small businesses should focus their efforts on digital marketing in order to improve their web presence.
Small business - about the research:
The above short summary of the small business web presence is based on the Clutch.co study released at the end of March 2015. Its main idea is to analyze if the small business is adapting to the digital marketing realm.
Clutch.co said that their survey is based on the data collected from 354 small business owners or managers distributed all over the United States. Also, they inform that the largest respondent group is made up of companies with less than 10 employees and less than $1 million dollar revenue.
Credits: this post was inspired by the article published and written by Amanda Soderlund, 15 April 2015.
For more information and data, here you can find the direct link: Small Business and the Web: 2015Digital Marketing Survey.
photo by: Wojtek Witkowski, unsplash.com